Mad marketing or misguided eagerness ?

I was in London a couple of months back, on my way to get a Schengen visa. On route I came across the most fascinating energy drink advertisement ever. Yes, it was non other than Pussy - natural energy ! The branding is both hilarious and ridiculous at the same time, but it clearly worked. The name stuck in my head! As time went by however, on the back burner I began to ponder, what a ridiculous name for an energy drink. Is this mad marketing skill or misguided eagerness ? Love to hear your views on Pussy; is it mad marketing skill or misguided eagerness ?

A picture I had to snap during a visit to London